Personal Goodwill
Goodwill attributable to the individual owner rather than the business entity — their personal relationships, reputation, and skills. Critical in both business sales (can be structured as a separate payment taxed as capital gains) and divorce (personal goodwill is NOT community property in California).
Where This Matters
Everything business owners need to know about selling, exiting, or transitioning out of their company — from valuation to tax strategy to deal structure.
Protecting your business in a California divorce — community property rules, business valuation, settlement strategies, and what to expect.
Legal strategies to reduce business and personal tax burden — entity optimization, deferred compensation, retirement planning, California-specific tactics.
Related Terms
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