Marketing & Creative Services Business Advisory

Advertising agencies, digital marketing, PR firms, creative studios, and media companies.

Valuation (SDE)

2.0x–4.0x

Valuation (EBITDA)

4.0x–7.0x

Typical Exit Timeline

6–12 months typical

Key Valuation Drivers

Client concentration and contract length
Recurring retainer revenue
Team talent and retention
Proprietary tools or processes
Revenue per employee

California-Specific Considerations

  • !AB5 implications for freelancer-dependent agencies
  • !IP ownership of client work product
  • !Non-compete limitations on key creative talent
  • !Multi-state nexus for digital services

Common Entity Structure

LLC or S-Corp. Compare entity structures for your specific income →

Tools for Marketing & Creative Services Business Owners

Marketing & Creative Services-Specific Guides

Common Situations for Marketing & Creative Services Owners

Need marketing & creative services business advisory?

Dennis Duitch has advised marketing & creative services business owners on exits, tax strategy, partner disputes, and succession for over 30 years — including firms acquired by CBIZ, restructured for sale, and transitioned to next-generation leadership.

MBA, Northwestern University · CPA · Certified Business Appraiser · Mediator · 30+ years of practice

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