Goodwill
The portion of a purchase price that exceeds the fair market value of identifiable tangible and intangible assets. It represents brand reputation, customer relationships, workforce, and other value that can't be separated and sold independently. In an asset sale, goodwill is amortized over 15 years by the buyer.
Where This Matters
Everything business owners need to know about selling, exiting, or transitioning out of their company — from valuation to tax strategy to deal structure.
When co-owners disagree — from buyout negotiation to mediation to dissolution. Practical guidance for resolving business conflicts without destroying the company.
Protecting your business in a California divorce — community property rules, business valuation, settlement strategies, and what to expect.
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